Understand the need. Build what helps.
Understand the people and the task. Choose a sound approach. Build, verify and improve the result.
Understand the need
Start with the people involved, their circumstances and the result that would help. Define the problem clearly before choosing a tool or committing to a build.
Build on good work
Research the existing options. Compare what can be reused, connected or adapted, and build where that produces a better result. Familiar technology is a starting point for evaluation, not a reason to stop looking.
Connect the whole task
Look beyond an isolated feature. Consider the information, tools, decisions and handoffs needed to complete the work, including direct app use and assistant help.
Know what is included
For client work, establish scope, responsibilities, budget, review points and acceptance before delivery starts. Plan ownership, support and handover alongside the initial build.
Verify and keep improving
Test the work in the conditions it is meant to serve, including failure and recovery. Review the result, listen to feedback and change the approach when the evidence points to a better answer.
Respect people and their information
People’s worth is independent of their output. Respect their choices, protect private information and consider the wider effects of the work. Clear communication and commitments kept are part of the product.