Social media marketing
Explore how an organisation can communicate, build an audience and learn from the response.
Start with the audience and outcome
Explain the organisation, the people you want to reach, what they should understand and the outcome that would matter. Content, community activity and paid campaigns are different kinds of work and need a clear purpose.
Agree the responsibilities
Potential work can include strategy, content planning, creative production and measurement. Channels, approval rights, publishing responsibility, account access, budgets and reporting need their own agreement. Marketing work does not come with an implied guarantee of reach, sales or growth.
Explore a fit
Social media marketing is part of bwebo’s intended breadth. Use the project enquiry or contact route to describe the need. Scope, capability and availability are reviewed before work is accepted. An enquiry does not authorise access to social accounts, publishing or advertising spend.